Saturday, April 28, 2007

Some Major Mistakes in Article Marketing

Right from the start in Article Marketing one needs to learn the proper use of their main tool, the Article.

You may realize that most marketers agree on using a researched Keyword. When it comes to keyword density in your article the so called experts seem to vary a little on their advice, but let's go with 3 percent for now. That's workable.

Did you know that placing it in the correct areas has a lot to do with it's effectiveness? Here's a pretty good rule of thumb, which is true for a single word or a keyword phrase. Place it:

Once in the Title.
Once in the Article Body.
Once in the Bio or what some call the Resource Box.

As for the "once in the article body" it can be a good idea to use it in the first sentence, or the first paragraph at least. Take a look up top at this one that you are reading now. How would it look in the search engine results?

The article listed by title with the usual first few words or sentences would have "Article Marketing" twice. And "Article" 3 times, with the title and first sentence shown in the listing.

However, telling about it here as was just done has raised the percentage and could almost seem a little spammy. Note also the Keyword "keyword" has worked itself in there nicely. Both of these can or could be adjusted to suit you with a little work.

So one would need to plan ahead just a little bit as it will be occurring again in the resource box here at the end. If you set the "Anchor Text" in your link to your website to read as "Article Marketing" instead of the website name. Which is another useful tactic.

Did you ever hear that ignorance of the law is no excuse? And where are these mistakes mentioned in the title? These mistakes are not being aware of what you have just learned by reading this. Many new to this form of traffic generation are making them. Good hunting.
 
Copyright D.C. Evans 2007